Product Review – Keep Me Going Breakfast Cereal

I love breakfast. It might even be my favourite meal of the day. I love it so much I sometimes have two breakfasts when marathon training is at its peak! But I’m not a big fan of breakfast cereals, mainly because they generally aren’t very healthy. I like porridge and muesli (with Greek yoghurt), especially as you can always ‘pimp’ those to make them more nutritious, but most cereals are made from highly refined carbs and contain added sugar; sometimes, unbelievably, more than 30%. Not only does this give them a very high glycaemic index (GI), but they don’t keep you satisfied for very long. I once checked in my local supermarket to see which cereals didn’t have any added sugar, and it pretty much came down to Shredded Wheat. So when I was offered the chance to test a new breakfast cereal claiming to be much healthier than the norm I was very interested to try it. Apparently two years of research has gone into the development of new Keep Me Going from Freedom Cereals. Its aim is to be a wholegrain cereal with a low GI plus added health benefits that actually tastes good!

KMG Pack

 

You certainly can’t argue with the health credentials of Keep Me Going. It’s composed mainly of whole grain barley, oat flour and rye, so is wheat-free (for those who are concerned about that sort of thing). It also has added vitamins and minerals, including chromium (which helps to balance blood sugar), magnesium and biotin. I was particularly pleased to see the magnesium content, as many people are deficient in this important mineral, which can cause fatigue. I usually take a magnesium supplement myself when I’m marathon training. Even the salt used in it is a special low-sodium sea salt. Yes, it does contain some sugar, but far less than most cereals, and this is probably offset to some extent by its low GI of 50 (compared, for example, to a GI of 82 for cornflakes). If a food has a low GI it releases its energy more slowly, so keeps you satisfied for longer. Out of interest, here’s how Keep Me Going compares nutritionally to some other popular cereals.

There’s lots more information here on the Keep Me Going website if you want to explore this further. Here’s what it looks like out of the pack.

But what does it taste like? Actually it’s surprisingly tasty in a malty sort of way. The texture is quite crunchy, but not too hard. I liked it. And does it really keep you going? I tested it by having it for breakfast on a morning when I knew I’d be really busy and probably wouldn’t get a chance to have elevenses, and it was probably about four hours before I began to feel peckish again. I wouldn’t say it kept me as full as, say, muesli and Greek yoghurt, but it certainly contains a lot less fat than that. If you’re trying to moderate your fat intake it’s probably a decent option for breakfast.

A lot of people seem to give their kids cereal for breakfast – probably because it’s quick and easy on a school morning – and the manufacturers of Keep Me Going have gone to some trouble to try and make the product appeal to children. Each pack contains some trading cards that can be used to play a Top Trumps type of game based on countries of the world, and you can go onto the Keep Me Going website to download a world map and mark the countries you’ve collected. There’s also a secret code cracking game to play.

I wouldn’t say Keep Me Going is a cereal children would choose for themselves, but if you’re the sort of family that already eats quite healthily I’d say they’d probably enjoy it. Weaning kids off the likes of Coco Pops or Frosties might be more of a challenge!

 At the moment Keep Me Going is available via Ocado, priced at £2.65 for a 375g pack. Not cheap, but it is made with top quality ingredients. Apparently there’s a high protein version called Keep Me Strong in the pipeline, so it will be interesting to see how that turns out.

Does anyone else have any thoughts on breakfast cereals? What are your favourites and why? I’d be interested to know.

 

New Year, New Me? No Thanks!

Hands up who’s feeling a bit rubbish after the festive break? I certainly am. I like to think I’m a pretty healthy eater most of the time, but the Christmas holidays are a hard test of anyone’s resolve! Christmas dinner itself isn’t really the problem; at the end of the day that’s just a roast dinner with a few pigs in blankets on the side. It’s all the other food that causes the problem… and the booze, of course! You could just say no to all of it, and I’m sure a few very disciplined people do; but everywhere you go at Christmas and New Year people want to feed you, and it’s usually hard to refuse! Things I’ve indulged in include mince pies, After Eights, trifle, Bailey’s, Pringles and wine. Plus I’ve been for a couple of meals at people’s houses where they’ve been to a lot of trouble and it would be rude to say no. I’m sure most of you will have had a similar couple of weeks. The only thing that’s counted in my favour is that I haven’t stopped runnning – even with a bit of a hangover on a couple of occasions!

The question is, what do we do to get rid of this horrible, bloaty feeling and lose the couple of pounds we’ve all probably put on? The media are currently full of the usual ‘new year, new you’ stuff they always pump out just after Christmas. This mostly seems to focus on articles about radical, expensive detoxes and abstaining from everything. ‘Give yourself a good purge and you will magically become a bright, shiny, thin new person’ is the general message. There will also be a mad rush of people joining gyms in January, planning to go five times a week for ever. But the reality is that most people will only stick to their new regimes for a couple of weeks – or maybe a month – before they revert to their old ways. The change is just too radical to be sustainable. The truth is that a few simple changes will soon have you feeling a lot better – and you’ll save a lot of money too! You don’t need to be a whole new you, just a slightly better version of the current you. So here’s what I recommend for a ‘New Year, Slightly Better You’ approach.

·         First thing, there’s no need to ‘detox’ with special powders, juices or pills. Your liver and kidneys are fantastic organs and can actually cope with an awful lot. Unless you’ve been drinking a bottle of vodka a day they’ll deal with your festive excess just fine. Having said that, there’s no harm in giving them a bit of a rest from processing huge amounts of booze and rich food for a little while.

·         Stop eating junk now. You may have leftover goodies or foodie gifts such as Christmas cake or boxes of chocolate/biscuits lying around the house. Put them away somewhere out of sight, take them into work, offer them to visitors or give them away. Most chocolates have really long use-by dates, so you could always regift them at some point! Some things, like cheese or panettone, freeze really well. Don’t feel you have to hoover up all the ‘bad’ things in the house before you can start being good.

·         Focus on eating simple, healthy, unprocessed foods. Things like chicken, fish, pulses, vegetables and Greek yoghurt. Snack on fruit and nuts instead of biscuits and crisps. You know the score here really, so I won’t ramble on about it.

·         Drink lots of water. You may well be quite dehydrated after two weeks of boozing and scoffing sugary/salty foods. If you don’t normally drink plenty of water you’ll be surprised what a difference this makes to how good you feel.

·         Do some exercise. If you usually do exercise but have lapsed over the holidays, get back on it. If you don’t, start now but be kind to yourself. No need to crush it in the gym. Go for a long walk on a lovely sunny, frosty day. Have a kickabout in the park with your kids. Go to a yoga or Pilates class. Get that bike out of the garage and have a gentle pedal for half an hour. The more of this kind of thing you do, the more you’ll want to do, I promise.

·         Get plenty of sleep. Most of us don’t get enough. Go to bed a bit earlier than usual. Your body will repair and restore itself while you snooze.

That’s all you need to do. That’s what I’ll be doing. In a couple of weeks we’ll all be feeling much better. And if you really want to go to the gym, wait until February – it’ll be a lot quieter then 🙂